John Mix and Olympic Gold Medal swimmer Pablo Morales founded FINIS in Northern California in 1993 with a mission to simplify swimming for athletes, coaches, beginners and lifelong swimmers around the world. Today, FINIS fulfills that mission through innovation, high-quality products and a commitment to education. FINIS products are currently available in over 80 countries. With a focus on innovation and the fine details of swimming, FINIS will continue to develop products that help more people enjoy the water.

The Ask

As pioneers in the swim equipment market, FINIS wanted to expand their reach to triathletes of all levels around the world.

Tribe Solution

In February 2019 Tribe Solutions signed a multi year agreement with FINIS Inc making them the exclusive supplier of swim caps to all ITU Elite Races. In conjunction, the partnership with the World Triathlon Official Store, operated by Tribe Solutions, facilitates multiple layers of activation.

1. Tribe sell FINIS products at all World Triathlon Series Events and ITU World Championships. Athletes also purchase merchandise items such as popular the World Triathlon Series Finis Swimsuits.

2. Finis training equipment is now available for purchase from the World Triathlon Official Store website. 

3. Tribe design and distribute Finis custom swimwear to our universe of clients around the world.

4. Tribe and FINIS work hand in hand to maximize the social media opportunities from the above.