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Triathlon Ireland

Triathlon Ireland is the governing body for the sport of Triathlon, Duathlon and Aquathlon in Ireland.

Their primary responsibility is the development, promotion and safeguarding of the sport of triathlon in Ireland. We do this, in collaboration with our network of strong affiliated clubs, through the sanctioning of triathlon related events throughout Ireland; and through developing systems and structures for athletes of all levels from Novice to Elite to participate in the sport.

The Ask

In 2016 Triathlon Ireland was seeking to partner with a company that shared their vision of making triathlon a mass participation sport for men, women and children of all ages and abilities.

They desired an apparel solution to supply clothing to staff members, coaches, the High Performance unit and their International Age Group athletes.

Tribe Solution

Tribe proposed and built a zero touch solution via a standalone portal dedicated to hosting all aspects of kit and merchandise across Triathlon Ireland.
This portal is a place where athletes of all levels can purchase the items they need and easily access benefits from it’s sponsors.

Benefits of our solution include:
Enhancing and building upon the Triathlon Ireland brand at home and abroad.
Providing technical apparel of the highest quality for Elites and Age Groupers alike from Champion System.Delivering the most timely, efficient logistical solution via the new web portal straight to Champion System's factory.Increasing the profile of national events / series. Creating a compelling proposition to encourage corporate sponsorship and activation.